THE FACTS

Wherever and whenever people want to consume music and entertainment, we’re there online, on Virgin TV, on Alexa and on our APP.

Our target audience of 25 to 99 year olds is a compelling reason to make us part of your advertising mix. These consumers traditionally have a high disposable income, a discerning attitude and we make it our business to impress them on a day to day basis. 

Listeners are the decision-makers in life, but still, fun-loving and risk taking. We are in their homes, their workplace, their cars and their heads – and we can get your message out to them.

The facts speak for themselves: 

Radio is the fastest growing medium, with its 12.5% growth putting it ahead of the entire market – including the Internet.

89% of adults regularly listen to the radio every week, with 61% of all listening now done via a digital or online platform.

 30% of adults (and 41% of under 25’s) actively engage with their radio station online, primarily through social media

 70% of listening is done in the home, whilst 64% of people consume radio on the move and 24% in the office.